The most important component in digital marketing:
- Search Engine marketing:
Search engine marketing is the process of gaining website traffic by purchasing ads on search engines. It content Google AdWards, Bing Ads, yahoo Search Ads.
- Social Media Marketing:
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media network are :
Facebook,
Instagram, You tube,
Twitter, Linkedin, Pinterest ,
- Search Engine Optimization :
SEO stand for Search Engine Optimization, it is the process of getting traffic from the “free organic”, editorial or natural search result on search engines.
There are 3 different types of SEO technique:
White Hat SEO
Black Hat SEO
Grey Hat SEO.
- Content Marketing:
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to drive profitable action.
Benefit for enterprise that use content marketing:
Increased sales
Better customer who have more loyalty
Cast saving.
- Email marketing :
- Email marketing basically the use of email to promote products and services. But a better Email marketing definition is the use of Email to develop relationship with potential customer or clints.
- 94% of internet users use internet users use email, while only 61% use social media
- Web Analytics:
- Web analytics is the process of analyzing the behavior of visitors to a website.
- Enable a business to attract more visitors.
- There are at least two categories of web analytics : offside web analytics and onside web analytics
- Conversion rate optimization (CRO)
- This is one of the most imp. Topic in digital marketing
Conclusion : Above All modules are basically common to use in digital marketing to find target customer. The role of all modules make reach easily and effetely for website to improve ranking.
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