1. SEO Tools

Mostly used tools key word planer it is for key word research, it is used in business website which keyword search and what value they give and competition with whome.

1. Google Web Master Tools

It  is used for website  issue, error, trawling problem, performance ,this tool give detail information for website upgradation.

• Google Analytics tools

This tools give information about how many people visit in website, where they come from, how much time they engage in website, how much conversion, sale, where they come from mobile, tablet or laptop each and every detail this tool give information.

• Competitor Research Tools

It gives detail about the competitor what strategy and policies . SEM rush tools and AHREF tools  K Meta tools etc. is used give information about competitor ranking, back link each and every thing inform this tools

• Social Media Tools

This Tools for content curation, discovery, scheduling, analytics and more can be used to enhance your effectiveness.

Some most used Social media tools are:

1. BuzzSumo
2. Google Trends
3. Buffer Publish
4. Canva
5. Unsplash

• E-Mail marketing tools

Email is still one of the most valuable and targeted channels for reaching audience.

Litmus

Reach mail

Target hero

Drip

Mad Mimi

• Google AdWords Tools

Google Ads, constant monitoring and optimization is key to successfully driving traffic

1. KW Finder : If you’re on the hunt for keyword ideas, then KW finder is just the tool.
2. Google Adword keyword tools :Discover new keywords, compare keyword trends, create and share keyword plans.
3. Answer the public
4. AdWords wrapper

• Website Speed Tools

Faster loading websites can benefits from higher SEO rankings, higher conversion rates, longer visitor duration on site, better overall user experience, and engagement.

1. keyCDN website speed test.
2. Google pagespeed insights
3. Pingdom speed test
4. GTmatrix
5. Webpage test

• SEO Audit Tools

Auditing is time consuming , so auditing tools help you identify to find problems with your website.

1. Ahrefs site audit
2. Screaming frog
3. Seomator

Conclusion: these tools help to improve the website function, make easy to work. Basically all these digital marketing tools are popular for use to make  better result. If we know more number of digital marketing tools and use in work place than the performance of website easy to customer familiar, increase ranking.

 The most important component in digital marketing:

1. Search Engine marketing: 

Search engine marketing is the process of gaining website traffic by purchasing ads on search engines. It content Google AdWards, Bing Ads, yahoo Search Ads.

• Social Media Marketing:

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media network are :

Facebook,         

Instagram,                             You tube,

Twitter,                               Linkedin,                                        Pinterest ,

• Search Engine Optimization :

SEO stand for Search Engine Optimization, it is the process of getting traffic from the “free organic”, editorial or natural search result on search engines.

There are 3 different types of SEO technique:

White Hat SEO

Black Hat SEO

Grey Hat SEO.

• Content Marketing:

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to drive profitable action.

Benefit for enterprise that use content marketing:

Increased sales

Better customer who have more loyalty

Cast saving.

• Email marketing :
• Email marketing basically the use of email to promote products and services. But a better Email marketing definition is the use of Email to develop relationship with potential customer or clints.
• 94% of internet users use internet users use email, while only 61% use social media

• Web Analytics:
• Web analytics is the process of analyzing the behavior of visitors to a website.
• Enable a business to attract more visitors.
• There are at least two categories of web analytics : offside web analytics and onside web analytics

• Conversion rate optimization (CRO)
• This is one of the most imp. Topic in digital marketing

Conclusion : Above All modules are basically common to use in digital marketing to find target customer. The role of all modules make reach easily and effetely for website to improve ranking.

THE JOURNEY TOWARDS SUN SHINE

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.